Trackside Visibility
Brand integration across race cars, driver equipment, team apparel, paddock assets and digital channels.
Why VGR
More Than a Logo. A Platform.
VGR gives partners an authentic way to enter motorsports, connect Puerto Rico and the United States, develop original content and create memorable experiences for the people who matter to their business.
Cultural Connection
An authentic Puerto Rican identity with relevance for Latino audiences and North American business communities.
Original Content
Photography, interviews, short-form video and branded storytelling created in professional racing environments.
Human Experiences
Race-weekend moments designed to engage clients, reward employees and build stronger relationships.
Build Your Program
Partnership Possibilities
Choose one activation or combine several into a program designed around your objectives and budget.
Car Branding
High-impact placement opportunities across the VGR race-car program.
Driver & Team Assets
Driver suits, team apparel, equipment and paddock integration.
Digital Campaigns
Social activations, race updates and coordinated brand messaging.
Branded Content
Custom video, photography, interviews and behind-the-scenes stories.
Race Hospitality
Tailored experiences for customers, prospects, teams and special guests.
Technical Partnership
Products, technology and professional services integrated into team operations.
Community Programs
Purpose-led initiatives supporting opportunity, inspiration and Puerto Rican talent.
In-Kind Support
Travel, logistics, equipment, food, media and other operational contributions.
Start With Your Goal
What Does Success Look Like?
The strongest partnerships begin with a business objective—not a placement list. Tell us what you want to accomplish and we will shape the activation around it.
Build a program around your goal →
Build brand awareness
Reach motorsports audiences
Connect with Latino consumers
Entertain clients and prospects
Engage and reward employees
Produce premium content
Support Puerto Rican talent
Activation Inventory
Where Your Brand Can Live
Race cars & equipmentDriver suits & helmetsTeam uniformsPaddock & team environmentWebsite & social channelsPhotography & videoInterviews & appearancesHospitality experiences
Flexible Partnerships
Choose the Role That Fits
Every partnership is customized. Financial, in-kind and combined support can be structured around the value each organization wants to create.
Official Team Partner
An integrated, season-long relationship across racing, content and team assets.
Race Partner
Focused activation around a selected event, market or race weekend.
Content Partner
A storytelling platform built around original digital and social content.
Hospitality Partner
Experiences designed for relationship-building and memorable access.
Technical Partner
Products, services or expertise that strengthen performance and operations.
Community Partner
Purpose-led collaboration that creates opportunity and positive impact.
A Credible Platform
We Compete. We Create. We Deliver.
VGR competes in the IMSA Michelin Pilot Challenge TCR category with a two-car program, professional race operations and a commitment to measurable value for partners.
IMSA Michelin Pilot ChallengeInternationally recognized TCR platformCrowdStrike Endurance Team Award recipientPost-event activation and reporting approach
A Simple Process
From Your Goal to the Grid
Share Your Goals
Tell us about your audience, priorities and desired involvement.
We Design the Program
VGR creates a customized mix of rights, content and experiences.
Activate Together
We bring the partnership to life on track, digitally and in person.
Review the Impact
We organize deliverables, content and post-event reporting.
Partnership Inquiry
Let’s Build Something That Performs.
Tell us about your company and partnership goals. The VGR team will create a conversation around the right level of participation.
Prefer a direct conversation?(787) 221-3459